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4 steps to starting a Web business without knowing a thing about coding

4 steps to starting a Web business without knowing a thing about coding

 

Eddy Lee, Ph.D, is a venture capitalist investing in Silicon Valley and Singapore. He is also a Consulting Assistant Professor at Stanford University.


So you have a great idea for a new mobile app or Web service—but you don’t know anything about coding or developing. You might have started searching for a tech-oriented co-founder to help you launch your idea, only to find that your startup can’t afford the ongoing salary for a skilled software developer.

The question is: Does a startup need permanent tech staff right away or can you get things off the ground without one? This four-step plan will help you move from idea to full-fledged business, without the need for massive startup capital.

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Παράγει πλούτο το design στη Βρετανία…

Σύμφωνα με τα στοιχεία που δημοσιοποίησε η βρετανική κυβέρνηση για το οικονομικό έτος 2012, 116.000 άτομα απασχολούνται με το design (γραφιστική, βιομηχανικός σχεδιασμός, μόδα) αριθμός που παρουσιάζει αύξηση κατά 16% σε σχέση με την προηγούμενη χρονιά!
Το design συνεισφέρει 2,5 δισεκατομμύρια λίρες (πάνω από 3 δισ. ευρώ) στο ΑΕΠ της χώρας.
Αντίστοιχα ο τομέας των εκδόσεων παρήγαγε κατά το 2012 9,7 δισεκατομμύρια λίρες, ενώ η διαφήμιση και το μάρκετινγκ 10 δισεκατομμύρια λίρες.

Το σύνολο της δραστηριότητας που ονομάζεται “δημιουργική βιομηχανία” συνεισφέρει κατά 5% στο Ακαθάριστο Εθνικό Προϊόν της Βρετανίας και κατά 8% στις εξαγωγές της. Συντηρεί 1.684.000 θέσεις εργασίας και έκανε ρεκόρ αύξησης (10%) μέσα στο 2012, ξεπερνώντας τους αντίστοιχους ρυθμούς ανάπτυξης κάθε άλλου κλάδου δραστηριότητας για τη χώρα.
«Ο δημιουργικός τομέας είναι ένα σημείο αιχμής για το Ηνωμένο Βασίλειο» δήλωσε η Γραμματέας Πολιτισμού Maria Miller και συμπλήρωσε «είμαστε αποφασισμένοι να διασφαλίσουμε ότι η ενέργεια , η καινοτομία , οι δεξιότητες και το ταλέντο που υπάρχουν σε αυτόν τον δυναμικό τομέα θα συνεχίζουν να μεταφράζονται σε οικονομική επιτυχία , και να προσφέρουν μια αξιόλογη πλατφόρμα που θα εκπροσωπεί επάξια τη Βρετανία στον υπόλοιπο κόσμο».

Η Nicola Mendelsohn , πρόεδρος του Συμβουλίου Δημιουργικής Βιομηχανίας –ενός κοινού φόρουμ στο οποίο συμμετέχουν μεταξύ άλλων το επίσημο κράτος και το Συμβούλιο Design–  συμπλήρωσε: «Είναι ζωτικής σημασίας να υπάρχει το σωστό πλαίσιο που θα συνεχίσει να γαλουχεί και να στηρίζει τη βιομηχανία… Δουλειά μας είναι να προσδιορίσουμε τον τρόπο με τον οποίο όλοι οι εμπλεκόμενοι μπορούν να εξασφαλίσουν ότι οι δημιουργικές βιομηχανίες θα συνεχίσουν να πηγαίνουν από το καλό στο καλύτερο».

Ολόκληρη την έκθεση του Υπουργείου Πολιτισμού σχετικά με τον οικονομικό αντίκτυπο της δημιουργικής βιομηχανίας, θα βρείτε εδώ

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Content Marketing and how to do it Right

brandpoint-content-marketing-600Content Marketing is the umbrella for all Social Media-related activities. Brands are adopting Content in their strategies, in order to reach out to Customers, create awareness and start engaging people in conversations about them. And it is all about generating Sales and converting Customers to the Brands products/services.

The team at Brandpoint has created a useful infographic that depicts this very process of converting people down the sales funnel through Content Marketing.

There is a practical division of the process into the three basic steps: Awareness, Consideration and Conversion. Each step has its own advice and the benefits that Brands can get, backed up by the relevant stats and data to support those tips.

All in all, this infographic offers practical advice for Brands that want to engage in Content Marketing as a tool to drive sales. Ensuring that you optimize your own media, use valuable and relevant Content for your audience and maintain a versatile, platform-agnostic approach to your Content are definitely keys for Brands to succeed!

Visual Identity and Branding Series : Edka Digital

Visual-Identity-and-Branding-Series-Edka-DigitalCreating an attractive visual identity is paramount to developing a memorable brand that will be remembered. With the development of the internet, even the smallest web sites now have their own logo, corporate (or web site) colors, and aspects that can make them stand out from the crowd.

Because of the level of global competition, it is more important than ever to pay for quality logo development, letterhead and other materials that can be used to present a compelling and unified business image to the world.

The majority of web sites are made cheaply, with poor quality logos . Do please bear in mind that just like with a business card printed on cheap, flimsy card stock, if it looks or feels cheap, prospective clients will be unimpressed. They may want a deal, but they want to be assured that they’ll receive a quality service.

Professional design speaks volumes… We’ve found some examples of classy, creative and eye-catching visual identities to provide an idea how much impact a brilliant design can have for your business and brand.

Today,we are showcasing Edka Digital – is a Barcelona based company and this project is by Vio Pintilie and Camil Blanaru.

 

Photoshop’s Timeline Rocks

This is another of my anti-tutorials, where I share how I stumbled my way through something. It’s not necessarily how things should be done and I’d love any feedback from people that really know what they’re doing.

The new timeline for animating things in Photoshop really rocks, but it takes some getting used to and some Googling to figure out how to use it. Adjusting to new things is not always easy so I’m sharing this in my sarcastic tone that I use in my head to get through the day.

I needed a Jif for an email

As a front-end dev, I mostly use Photoshop for extracting things these days, except for when I need an animated GIF. The design team at Envy recently scored a Creative Cloud subscription and so I had my first experience trying to make a GIF with Photoshop CC. I needed one for an email to share our rad 2013 Year In Review page for Code School.

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Create powerful social marketing campaigns

The power of social and mobile provides marketers with entirely new ways to reach, engage, and connect with their audience.

Global brands, agencies, and small businesses use Offerpop to increase revenue and grow fans, followers, and email subscribers.

Launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram, and Pinterest.

12 Ways to Get the Most From Behance

I often talk to other creatives about the ways they share their work online. Most admit that they really enjoy this part of their job, but many feel like there just isn’t enough time in the day to devote to the task. In my opinion, one of the most important things an artist can do with their time is to share their creations with others. That is why I recently wrote an article explaining how to get the most from social media. In that article, I spent quite a bit of time explaining how artists can utilize sites like Twitter and Facebook to help promote their work. What I found however, was that artists were also looking for tips to help them get the most from social media sites that cater specifically to creatives.

In this article, I have decided to focus on one of my favorite social portfolio sites,Behance. When you’ve finished reading this article, you will hopefully have a good feel for how you can make the most of your time on this excellent social portfolio site.

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Hack Like a Pro: How to Hack into Your Suspicious, Creepy Neighbor’s Computer and Spy on Him

Hack Like a Pro: How to Hack into Your Suspicious, Creepy Neighbor’s Computer and Spy on Him

Have you ever had a neighbor that you’re certain is up to no good? Maybe you’ve seen him moving packages in and out at all hours of the night? Maybe you’ve seen people go into his home and never come out? He seems like a creep and sometimes you hear strange sounds coming from his home? You know he’s up to no good, but you aren’t sure what it is exactly.Let’s say I have such a neighbor.

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Classic Car on the Beach

Classic Car on the Beach

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Duis venenatis at diam sed aliquet. Nunc interdum odio et nibh euismod laoreet. Sed non ultrices dui, sit amet adipiscing libero. Maecenas accumsan quam eleifend quam facilisis, sit amet aliquet neque mollis. Cras sit amet sollicitudin sem. Sed tincidunt rhoncus urna a pretium. Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque malesuada accumsan ante ac imperdiet. Quisque eu elementum urna. Maecenas venenatis imperdiet enim at bibendum. Duis eget convallis felis, id sollicitudin mauris. Nam sem metus, sagittis non feugiat vel, porttitor eu arcu. Sed dictum, nulla ac laoreet accumsan, dui sapien vestibulum nibh, in pharetra dolor dui eu erat. Ut feugiat dictum egestas. Nam eget arcu quis mauris imperdiet pulvinar.

Landscape

Landscape

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